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Good branding is strategic,
while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. |
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87% of consumers said consistent branding across all online and traditional platforms was important. |
One survey showed that
81 percent of consumers said that they need to be able to trust the brand in order to buy from them. source: Edelman Trust Barometer Spec Rpt Brand Trust
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Branding
Rebranding / Taiwan
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