_To market the soon-to-be-released coming of age superpowers story Chronicle, Fox hired viral marketing agency Thinkmodo to deliver a campaign. Aaaaaand this is what they came up with -- flying three R/C superheroes around NYC trying to freak people out. Me? I would've hired a sky writer to spell out 'SUCK IT' and pocketed any money left over.
Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few "flying people" sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.